Insurance Direct Mail on the Rise: Top Practices for a Successful Campaign

Posted by on Aug 20, 2015

For many insurance professionals still the huge potential of direct mail marketing remained relatively less understood. While a lot of professionals are finding email marketing as a future ready maneuver to generate business there is a considerable portion that are still in darkness. While insurance direct mail campaigns are consistently on the rise, some practices need to be perfected for effective marketing output. But before going into further discussion concerning top practices for a successful campaign let us have a quick look at some of the widely recognized benefits of insurance direct mail marketing.

Insurance Direct Mail on the Rise Top Practices for a Successful CampaignDirect mail marketing unlike most other marketing avenues enjoys the broadest possible reach.  You not only can reach wider audience but can personalize the mail content according to recipient. Obviously research on mailing list and segregation plays an important role in this regard.

Direct mail offers more direct way to garner response and customer views than all other types of marketing. By driving ad campaigns on media or through directory you can only address people who happen to access those channels at the right time. But while mailing there is hardly any chance that the recipient can totally ignore it.

Direct mail offers more target based marketing approach and you can customize and personalize your marketing maneuvers based on the mail recipient list. With modern customization tools like variable printing data you can address each mail recipient depending on their personal and social attributes and their preference. This obviously results in better marketing output compared to so-called general approach in other types of marketing.

Lastly, direct mail as a marketing means offers more engaging interactive marketing platform that makes tracking and measuring recipient behavior easier to garner business specific insights.

Insurance companies are continually turning to well targeted mails as a mode of marketing because they often give recipients a personalized feel and importance to their needs. They are constantly finding direct mail campaigns as more effective than other forms of marketing to achieve respective sales, marketing and ROI goals.

The rising importance of direct mail marketing over other forms of marketing avenues cannot be understated. Let us have a look at few emerging direct mail marketing trends.

•  Most direct mails have their primary focus on potential savings from the insurance plans, quality of service, claim settlement and service and overall customer satisfaction record.

•  Most insurance direct mails ( focuses primarily on the recipient’s insurance needs and accordingly offers him a plan that take care of his concerns and constraints.

Obviously when it comes to marketing there are some practices that garner more value for insurers. For making direct mail campaign successful and garnering consistent ROI through it, here we are going to discuss few best practices for insurers.

•  Attaching with the respective phone number an instant access quote card will let you track the caller prospect, response rate and return on investment. You can further personalize this card to offer prospects more benefits. This is an engaging manner to connect and drive prospects.

•  Make the direct mail marketing as a launching pad for other engaging cross-channel marketing initiatives. You can do this in personalizing your mail in various ways. For instance, you can give a QR code with the mail piece so that through it prospects can be guided to the website of the insurance agent.

•  By tracking the responsiveness of mail recipients in various locations you can further boost response by giving postal rate discounts in some areas.

All over the globe, insurance companies grabbing the opportunity of direct mail marketing because of the huge potential that this new marketing maneuvers unveils for them. Direct mailing has already taken the center stage for insurance marketers as it provides huge scopes of customization and personalization to garner more appreciation and customer satisfaction. But, the practices discussed here also play a crucial role in augmenting the effectiveness of direct mail marketing to several notches.

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Why You Need Auto Insurance?

Posted by on Apr 18, 2015

As the population continues to grow, more cars and drivers hit the highways. With so many vehicles on the road, crashes are inevitable. Automobile Insurance can be the difference between a minor inconvenience and a major hassle. But why do you need insurance and just how much should you buy?

Auto insurance is required by law in all states and protects you by paying for damage or injury you cause others while driving your car; damage to your car or injury to you or your passengers in your car from a crash; and certain other occurrences such as theft and vandalism. Without insurance, you risk having to pay the full cost of any harm you cause others with your vehicle.

Coverage requirements vary by state, but usually include the following:

Liability: It pays for damages due to bodily injury and property damage to others for which you are responsible. Bodily injury damages include medical expenses, lost wages and pain and suffering. Property damage includes damaged property and loss of use of property. State laws usually mandate minimum amounts, but higher amounts are available and usually recommended.

Personal Injury Protection: This is required in many states. It pays you or your passengers for medical treatment resulting from a crash, regardless of who may have been at fault, and is often called no-fault coverage. It may also pay for lost earnings, replacement of services and funeral expenses. State law usually sets minimum required amounts.

Medical Payments: This coverage is available in some states (usually the states without no-fault insurance), and pays regardless of who may have been at fault. It pays for an insured person’s reasonable and necessary medical and funeral expenses for bodily injury from a crash.

Collision: This pays for damage to your car caused by collision.

Comprehensive: This pays for damage to your car caused by “Other Than Collision”; including fire, wind, hail, vandalism and animal strikes.

Uninsured Motorist: This pays damages when an insured person is injured in a crash caused by another person who does not have liability insurance or by a hit and run driver.

Underinsured Motorist: This pays damages when an insured person is injured in a crash caused by another person who does not have enough liability insurance to cover the full amount of the damages.

Auto insurance premiums vary widely from company to company and will depend on several factors, including:
What coverage’s you select; The make and model of the car that you drive, your driving record, your age, sex, and marital status and where you live.

Many people think of auto insurance as a necessary evil that can save your financial well being. Evaluate your needs, do your research and make the decision that best suits you.

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Posted by on Apr 16, 2015

Insurance provides a way you can protect yourself against unpredictable risks, and therefore it can be very beneficial to you. Accidents, injuries, and old age can deprive you of physical health. Also natural disasters, robberies, or a whole host of different things can cause you to lose your possessions.

Nobody wants to think that unexpected things will happen, but sometimes they do. Insurance is an easy way of protecting yourself against financial losses caused by these problems. With good, comprehensive insurance, you don’t have to worry about the unexpected financial burdens that may be caused by these things.

If you’re just starting to think about insurance coverage, it can all seem a little confusing. There are so many different types of insurance available, and an even bigger variety in the types of policies you can get. The biggest challenge in finding the right insurance policy can be in figuring out what you really need.

A few types of insurance are required by law – if you own a car, for example, the law requires you to have auto insurance. One reason this is important is because if you cause an accident, you are liable for the injury and property damage of other people involved in the accident.

Many other types of insurance, such as life, renters, and travel insurance, are optional. Two common types of insurance are health insurance and home insurance.


Shopping around for insurance is much the same as any other type of shopping. You can compare products and prices, and look at the types of benefits you’re getting for your money. There are a few important things to consider when you’re shopping around for insurance coverage.

First, it’s good to consider whether or not the insurance policy meets your needs. What risks, items, and events does it cover? How much will be paid out if you make a claim – will it be the full cost of the item, or will you get less money as the item depreciates? What isn’t included in the policy? For example, if you insure your home contents, are you covered if you leave the house unlocked?

A second thing to consider is cost – what can you afford, and what will you get for your money? Will you save money with a direct debit payment? Will it cost more to pay monthly than if you pay yearly? Is your premium cost fixed, or is it subject to change?

It’s also very important to look at the flexibility of your policy. What happens if you miss a payment? Does coverage stop immediately, or will you have a “grace” period to give you time to make the payment? Will you receive any money back if you cancel the insurance policy?

Also, if you switch to a new insurer, will you lose coverage for existing problems? This last question is particularly important if you’re considering health insurance, as companies will charge higher premiums if you have an existing health problem.

Finally, remember to review your policy each time you renew it. This can be a very important point since it’s important that your insurance policy continues to meet your needs for as long as you have it.

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